You might have noticed that some of the most popular beats on platforms like YouTube or
BeatStars are surprisingly simple—even boring, in your opinion. You think, "My beats are more complex, more polished. Why aren't they getting any attention?" So, you dive into your next project, fully confident that this beat will be a smash hit. But a week later, it's still sitting at zero views, while the beat you dismissed has racked up thousands more.
The answer? It's not just about the beats. It’s about networking.
The reality is, no matter how good your production skills are, if you aren't networking and communicating, your beats will remain unheard. Have you been sending out free beats for people to use? Have you built relationships with artists, YouTubers, and influencers? Are there people who know your work and come back because they trust your sound? If the answer is no, it's time to shift your focus.
Growing as a music producer in today’s world is not only about the art of production but also about marketing and building connections. You can’t rely on just uploading beats and waiting for sales to roll in. You need to get your beats in the right hands. Here are some ways to do that:
Send out free beats: If your beats aren’t selling, don’t sit on them. Give them out for free—tagged with your producer name or social handles so listeners know who made the beat. This will build your exposure.
Build relationships: Reach out to artists, content creators, or anyone who might use your beats. The more people use your music, the more it circulates, and the larger your audience becomes.
Consistency: Artists need to know what they’re getting from you. When you release a consistent style or sound, it helps build trust with listeners and clients.
Once you’ve built a following and established relationships, that’s when you can start charging for your beats. The groundwork you lay by networking and marketing now will pave the way for future success.
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